A movement for women who are done shrinking. Join the Herd →
Welcome to My Sister's Keeper
Welcome to the Herd.
What Is My Sister's Keeper
A Growing Ecosystem
My Sister's Keeper is a growing ecosystem for women and girls who are healing, becoming, remembering, and rising.
Here, no woman is meant to walk alone.
We are not building a brand. We are building a herd.
In My Sister's Keeper
We Create Safe Spaces
To honor every season of becoming. To protect softness and strength. To remind each other that arriving is enough.
"You are not lost. You are becoming."
Whether you are in the middle of your storm or standing in your sunshine — there is a place for you here. Every season is sacred. Every version of you belongs.
Start Here
Where Are You Right Now?
Find the words that feel like home. Then stay close — because this is only the beginning.
Visual Language
The Symbols of MSK
Every element of the MSK visual world was chosen with intention. Nothing here is decoration. Everything carries meaning.
Symbol 01
The Herd
In MSK, the herd represents collective care, wisdom, protection, and emotional connection. Elephants were chosen intentionally — they grieve, remember, return for one another, and are led by the wisdom of their matriarchs.
They don't leave their wounded behind. They don't rush their grieving. They walk together — not because it's easy, but because that's what the herd does.
"We are in a herd, not at a herd."
Community should feel lived in and shared — not attended like an event and left behind.
Symbol 02
The Two Elephants
The MSK mark features two elephants — one slightly larger, one slightly smaller — walking beside each other. This is the visual language of mentorship, sisterhood, and generational care.
The larger elephant guides from having walked further — she remembers the terrain and makes room. The smaller walks in trust, knowing she is not alone.
Together, they represent every woman who has been held — and every woman who has done the holding.
Symbol 03
The Flowers
Flowers in MSK are not decoration. Each bloom was chosen for what it carries — its history, its nature, its quiet insistence on returning.
Primary Floral Symbol
The Phalaenopsis Orchid
Elegance. Grace. Softness. Resilience.
The orchid blooms without demanding perfect conditions — it waits, gathers itself, and returns. In MSK, it represents the woman who has been through the quiet and come back more fully herself.
Supporting Floral Symbol
The Lotus
Healing. Transformation. Rebirth.
The lotus rises from murky, heavy water. In MSK, it symbolizes becoming through difficulty — emerging open, softened, and transformed.
Together, these flowers reflect the belief that women deserve support while healing — not only after they've already arrived.
Symbol 04
The Palette
The MSK color world was created to feel like a sanctuary — soft, grounded, and deeply intentional. Infinite Depth carries calm wisdom and quiet emotional depth. Serene Keeper brings openness, gentleness, and space to exhale. Tender Haven reflects restoration and softness rooted in nature. Earth's Embrace grounds the palette with warmth, steadiness, and presence.
Soft Glow creates lightness and breathing room — the quiet pause between the deeper tones. Radiant Crown honors sacred worth, warmth, and legacy.
Together, the palette does not shout. It invites. It says: you can arrive here exactly as you are.
Symbol 05
Sound Culture
Sound in MSK is used intentionally — not as background noise, but as environment. Music, ambient sound, storytelling, and restorative frequencies are woven throughout the brand to support emotional wellness and intentional living.
Solfeggio & Restorative Frequencies
MSK incorporates solfeggio-inspired sound environments and calming frequencies to encourage pause, reflection, and nervous system reset — tools for the woman who needs to come back to herself.
In MSK, healing is not only visual — it is emotional, sensory, and deeply felt.
MSK Seasonal Palette · Founder's Era
The MSK Color Story
Soft Grounded Luxe
The MSK palette was curated to feel like a nervous system exhale — every tone chosen for emotional softness, grounding, restoration, and intentional calm.
Muted, balanced, and designed to flow together — breathable and emotionally restorative.
Sacred Sanctuary
Infinite Depth
Serene Keeper
Tender Haven
Earth's Embrace
Radiant Crown
Soft Glow
The Depth
Sacred Sanctuary
#1C1C1C
Sacred Sanctuary is the deepest tone in the MSK world — a rich grounding black that carries elegance, protection, and mystery without heaviness. The color of the night sky before dawn, of a room that holds its silence with intention. In MSK, it embodies matriarch energy at its most complete: the depth that protects, the darkness that shelters. Used sparingly for grounding contrast only.
The Heart
Infinite Depth
#A89FB3
The heart of MSK. Infinite Depth is a muted mauve-gray carrying calm wisdom, feminine grounding, softness, and emotional depth — all at once. It settles into the room and makes everything feel more intentional. The color of a woman who has been through something and come out with grace.
The Stillness
Serene Keeper
#A7B7C7
Serene Keeper is misty blue at its most intentional — the color of emotional safety made visible. A still morning before the world asks anything of you: open, unhurried, without pressure. In MSK, it says: you do not have to perform here. You can simply be still.
The Sanctuary
Tender Haven
#9FAF98
Tender Haven is the color of a room prepared for healing. Muted sage green carries the quiet of nature — moss, still gardens, a morning that asks nothing of you. In MSK, it represents sanctuary: the feeling of a nervous system finally given permission to rest and restore.
The Root
Earth's Embrace
#A89F94
Earth's Embrace is warm taupe clay — the color of ancient ground and roots that have held through every season. In MSK, it honors the elephant's wisdom: the memory of those who came before, the grounding that makes it possible to rise.
The Legacy
Radiant Crown
#C6A75E
Radiant Crown is gold with intention — richer, more regal, carrying the weight of legacy and the warmth of light. The color of a crown earned through seasons of becoming. In MSK, it represents sacred worth, elevated femininity, and intentional living that does not ask permission. Used minimally for refined accents.
The Light
Soft Glow
#F5F1EA
Soft Glow is warm ivory that fills a room the way late afternoon sun fills a quiet space — gently, completely, without asking anything in return. In MSK, it represents openness and spaciousness: room to arrive, room to expand. The breath between everything else.
"The palette does not shout. It invites. It says: you are safe here. You can exhale."
Shawna Jones
Founder
The Founder
Born from a Personal Truth
My Sister's Keeper was not built in a boardroom. It was built in the quiet — in the grief, the healing, the longing for a space that felt like home. It was built by a woman who needed it first.
The founder of MSK is not a title — it is a testimony. Every pillar was shaped by lived experience: by seasons of becoming, by the women who held her, and by the ones she could not reach in time.
She built the herd she always needed. And then she opened the gate.
My Sister's Keeper
The Mission
"To build a world where
no woman heals alone."
Curated by the Founder
Keeper Finds
Things that speak to the founder's soul.
Frequencies that restore the nervous system and make healing feel possible.
Aromatherapy, candles, and sacred scents that anchor the body in the present.
Prompts, passages, and practices for the woman who needs to hear herself think.
Morning practices, evening wind-downs, and intentional pauses throughout the day.
Words that feel like company — stories, wisdom, and voices that hold you.
The sound, the rhythm, the vastness. For the woman who heals near water.
Products, practices, and resources that honor the body as sacred.
Textures, spaces, and objects that give the body permission to rest.
"Not recommendations. Invitations to soften."
Our Promise
In MSK, We Do Not Shame Becoming
We make room for all of it. Every part of you is welcome here.
"We are in a herd, not at a herd."
We participate. We do not spectate.
Join the Herd
Stay Close, Sister
Reflections, community, invitations, and reminders delivered to the women of the herd.
You belong here. Your path matters. Your story matters. Your voice matters.