A movement for women who are done shrinking. Join the Herd →
My Sister's Keeper™
We are in a herd, not at a herd.
A movement for women who are healing, becoming, rebuilding, and refusing to shrink.
My Sister's Keeper™ is a women's empowerment ecosystem where belonging, storytelling, relational wellness, and intentional community create space for women and girls to heal, remember, and become together.
Our Symbol
Elephant societies are among the most sophisticated communities on earth. Led by elder matriarchs, held together by memory and collective care, they do not leave their own behind. They grieve. They protect. They teach. They remember.
That is the kind of community My Sister's Keeper is building.
Belonging
Every member of the herd has a place. No one is left on the outside.
Collective Care
The herd moves together. When one struggles, the whole herd responds.
Wisdom
Matriarchs carry the memory of the herd — guiding through experience, not just knowledge.
Leadership
The strongest leader is the one who knows the way home and brings everyone with her.
Compassion
Elephants mourn their losses and celebrate their bonds. Feeling deeply is a form of strength.
Resilience
They endure drought, loss, and displacement — and they keep moving, together.
Memory
What the herd has lived through is never forgotten. Our stories are our inheritance.
Intergenerational Learning
The young learn by walking beside the elders. Wisdom is passed through presence.
Welcome to the Herd™.
What Is MSK
My Sister's Keeper blends storytelling, wellness, advocacy, creativity, and intentional living — built to support women and girls through every season of becoming.
Every part of MSK is connected through one mission: spaces where women and girls feel seen, supported, and safe to become.
In MSK, women are not expected to become smaller to survive. They are encouraged to become whole.
Our Values
Honor Healing
Healing is not a detour. It is the path.
Respect Boundaries
Your limits are not limitations. They are wisdom.
Celebrate Becoming
Every season of growth deserves to be honored.
Lead with Compassion
Strength and softness are not opposites here.
Protect Safe Spaces
Every woman deserves a place that holds her.
Grow Without Shrinking
You were not made to make yourself smaller.
This is the herd.
Welcome home.
What We Carry
The grief she hasn't named. The dream she hasn't said out loud. The version of herself she's still becoming. The weight of what she's survived — and the quiet wonder of what she's still capable of.
MSK was built for that woman. Not the polished version. Not the arrived version. The real one — mid-season, mid-becoming, mid-healing.
"You do not have to be finished to belong here."
Meet the Founder
My Sister's Keeper was founded by Shawna — a daughter, mother, storyteller, and community builder who believed women deserved spaces where they could feel seen, supported, and safe to become.
What began as a personal search for belonging grew into a movement rooted in connection, restoration, emotional wellness, and collective care.
Meet Our FounderThe Ecosystem
Every part of My Sister's Keeper™ exists to support belonging in a different way. Explore the spaces that make up our ecosystem.
FriendKeeper™
Friendship wellness. Emotional safety. A youth-centered initiative supporting belonging, communication, and healthy relationships.
Designed to support students, schools, families, educators, and counselors through emotional safety, belonging, and healthy friendship skills.
The herd moves together.
Not because it has to — because it chooses to.
The herd moves together.
Not because it has to — because it chooses to.
Shop MSK
The boutique wing of the sanctuary is being prepared with intention.
Future collections, wearable reminders, and meaningful goods are currently in development. Join the Herd to receive first access when the boutique opens.
Herd in the Wild
"I wear it as a reminder that I am not alone in this season."
— A Sister in the Herd
"Every piece feels like it was made for the woman I am becoming."
— Community Member
"This is not just a brand. It is a feeling I carry with me."
— MSK Herd Member
In the He[a]rd
The herd gathers here — in conversation, in testimony, in the quiet moments between becoming. Follow along and find your frequency.
Connection over competition
"Community over comparison. The herd is always listening."