A movement for women who are done shrinking. Join the Herd →

My Sister's Keeper™

You Were Not Made to Walk Alone.

We are in a herd, not at a herd.

A movement for women who are healing, becoming, rebuilding, and refusing to shrink.

My Sister's Keeper™ is a women's empowerment ecosystem where belonging, storytelling, relational wellness, and intentional community create space for women and girls to heal, remember, and become together.

Our Symbol

Why Elephants?

Elephant societies are among the most sophisticated communities on earth. Led by elder matriarchs, held together by memory and collective care, they do not leave their own behind. They grieve. They protect. They teach. They remember.

That is the kind of community My Sister's Keeper is building.

Belonging

Every member of the herd has a place. No one is left on the outside.

Collective Care

The herd moves together. When one struggles, the whole herd responds.

Wisdom

Matriarchs carry the memory of the herd — guiding through experience, not just knowledge.

Leadership

The strongest leader is the one who knows the way home and brings everyone with her.

Compassion

Elephants mourn their losses and celebrate their bonds. Feeling deeply is a form of strength.

Resilience

They endure drought, loss, and displacement — and they keep moving, together.

Memory

What the herd has lived through is never forgotten. Our stories are our inheritance.

Intergenerational Learning

The young learn by walking beside the elders. Wisdom is passed through presence.

Welcome to the Herd™.

What Is MSK

A Growing Ecosystem.

My Sister's Keeper blends storytelling, wellness, advocacy, creativity, and intentional living — built to support women and girls through every season of becoming.

Every part of MSK is connected through one mission: spaces where women and girls feel seen, supported, and safe to become.

In MSK, women are not expected to become smaller to survive. They are encouraged to become whole.

Our Values

In MSK, we…

Honor Healing

Healing is not a detour. It is the path.

Respect Boundaries

Your limits are not limitations. They are wisdom.

Celebrate Becoming

Every season of growth deserves to be honored.

Lead with Compassion

Strength and softness are not opposites here.

Protect Safe Spaces

Every woman deserves a place that holds her.

Grow Without Shrinking

You were not made to make yourself smaller.

This is the herd.

Welcome home.

Woman in reflection, journaling in soft light

What We Carry

Every Woman Carries Something.

The grief she hasn't named. The dream she hasn't said out loud. The version of herself she's still becoming. The weight of what she's survived — and the quiet wonder of what she's still capable of.

MSK was built for that woman. Not the polished version. Not the arrived version. The real one — mid-season, mid-becoming, mid-healing.

"You do not have to be finished to belong here."

Meet the Founder

The Woman Behind the Movement.

My Sister's Keeper was founded by Shawna — a daughter, mother, storyteller, and community builder who believed women deserved spaces where they could feel seen, supported, and safe to become.

What began as a personal search for belonging grew into a movement rooted in connection, restoration, emotional wellness, and collective care.

Meet Our Founder

FriendKeeper™

Friendship Wellness for Young People.

Friendship wellness. Emotional safety. A youth-centered initiative supporting belonging, communication, and healthy relationships.

Designed to support students, schools, families, educators, and counselors through emotional safety, belonging, and healthy friendship skills.

Young people connecting — FriendKeeper youth friendship initiative
Women walking together in community

The herd moves together.

Not because it has to — because it chooses to.

Shop MSK

Boutique Opening Soon.

The boutique wing of the sanctuary is being prepared with intention.

Future collections, wearable reminders, and meaningful goods are currently in development. Join the Herd to receive first access when the boutique opens.

Herd in the Wild

"I wear it as a reminder that I am not alone in this season."

A Sister in the Herd

"Every piece feels like it was made for the woman I am becoming."

Community Member

"This is not just a brand. It is a feeling I carry with me."

MSK Herd Member

In the He[a]rd

Connect With MSK

The herd gathers here — in conversation, in testimony, in the quiet moments between becoming. Follow along and find your frequency.

Connection over competition

"Community over comparison. The herd is always listening."

Join the Herd

You Belong Here.

Whether you're healing, growing, rebuilding, or learning to rest — there is space for you in the herd.

Join us for reflections, invitations, and reminders that you are not alone.